We invite you to the second CSR conference, which was prepared for you by the Sustainability and Development Office. The conference will occur
on April 24, 2025, from 13:00 in the CZU Auditorium titled "Together Towards a Sustainable Future".
External guest Soňa Klepek Jonášová, who in the Czech Republic is advancing the principles of circular economy and sustainability in companies and public institutions and founded the Circular Economy Institute in 2015, will present her experiences.
Miroslav Punčochář will explain how the Augean Stable is changing the approach to waste in companies and at cultural events, and Radka Hájková will show how advertising, books and festival operations can be not only sustainable and ecological but also effective.
The discussion will focus on specific project experiences, obstacles to implementing sustainable solutions, and what it takes to make good ideas part of more extensive systemic changes.
Among the internal guests, Ing. Petr Diviš, secretary of the Department of Physical Training at CZU, accepted the invitation to present a successful CZU project in the field of sustainability.
The Sustainability and Development Office looks forward to meeting you.
Panel annotation:
Every change starts with an individual. But how do we turn personal sustainability efforts into a broader transformation of the environment where we live, work, and do business? In this panel, we'll look at how personal commitment can lead to systemic innovation—from homes and schools to offices and festivals to businesses and the transformation of entire industries.
Soňa Klepek Jonášová will present her experiences in the Czech Republic in advancing the principles of circular economy and sustainability in companies and public institutions and founded the Institute of Circular Economics here in 2015. Miroslav Punčochář will explain how the Augean Stable is changing the approach to waste in companies and at cultural events, and Radka Hájková will show how advertising, books and festival operations can be not only sustainable and ecological but also effective.
The discussion will focus on specific project experiences, obstacles to implementing sustainable solutions, and what it takes to make good ideas part of more extensive systemic changes.
Soňa Klepek Jonášová
I founded INCIEN, platforms such as Change for the Better or Czech Circular Hotspot. I help build the Sustainability community in the Red Button EDU network and lecture, teach, work and consult on their application in practice. I am convinced that external communication is preceded by a deep and well-planned journey that often occurs behind the scenes. I like to participate in it at the level of individual projects and transformation processes of companies and other organizations (Škoda Auto, Zátiší, Ji.hlava) in the form of professional consultations or mentoring individuals. In the long term, I work mainly on systemic change in the transition to a circular economy and sustainable functioning at the Czech, EU and global levels. This work is also often invisible, albeit essential.
Radka Hájková
From implementing a CSR project for Staropramen at Czech music festivals to communication and PR for the Rock for People festival to marketing and strategy for the Hradec Králové venue Park 360. Radka Hájková co-founded the communication and digital agency Community in 2015. She focuses on sustainability communication, social responsibility and community building. She works as a CSR and ESG project manager in the Rock for People team.
She is a co-owner of the ecological publishing house Walden Press and the e-bookstore BioBooks.cz. She has built communications for several organizations and companies focused on sustainability. She completed a two-semester course in Sustainability Management at the University of Chemical Technology
(2021—2022). In her free time, she pampers shelter dogs, collects books and LPs, or engages in activism and volunteering.
Miroslav Punčochář
When he founded Augean Stable 15 years ago, he had a clear vision: to help companies and organizations reduce their environmental impact in a way that makes economic sense. He believes that we are only borrowing our earth from future generations and that ecological solutions do not have to be prohibitively expensive for a company. That is why his organization approaches each project with respect and seeks solutions that are pragmatic and sustainable in the long term. What he loves most about his job is the contact with great people, the fresh air and the knowledge that together, they are doing something that has real meaning for the future.
Panel program
13:05
Introduction to the topic and presentation of the panel form (and the entire block) Soňa Klepek Jonášová – brief introduction of the panellists and the structure of the discussion
13:05
Sustainability in Practice: How Personal Decisions Change the Environment Around Us Soňa Klepek Jonášová
- The beginning of the INCIEN story at a university in the Netherlands
- What is a circular economy and how to put it into practice
- Practical examples: sustainability in companies, regions, a film festival
- Challenges and lessons from implementing sustainable projects (from personal commitment to systemic change
13:50
Festivals as a platform for change Radka Hájková (Rock for People, Walden Press)
- Culture as a platform for change
- How to make a festival environmentally and socially responsible
- Green Advertising: responsible marketing and merchandising
- The impact of culture on the community and changing consumer behaviour
13:55
Recycling at events and in business Miroslav Punčochář (Augean stables)
- How to ensure effective waste separation at cultural events
- Sustainable waste management in companies
- Recycling challenges and necessary systemic changes
14:00
Panel discussion: How is change born?
Moderation: Soňa Klepek Jonášová
Topics for discussion:
- Personal motivation and determination – How to start? What was the trigger?
- How can schools, offices, festivals and businesses adapt to changing the environment?
- Entrepreneurship and Sustainability – How do business and eco-innovation go together?
- Scaling change – How can sustainable projects grow into broader systemic changes?
- The role of community and education – How to involve the people around you?
INVITATION:
Sustainability and Development Office of CZU invites you to the CSR conference Circular Economy and Sharing CZU's Successes in Sustainability
13:00 - 13:05 Introductory word - Eva Vlková, Vice-Rector for Sustainability and Development at CZU
13:05 - 14:30 From the Individual to the System: How to Create Truly Sustainable Projects
- Soňa Klepek Jonášová, founder of the Circular Economy Institute
- Miroslav Punčochář, CEO of Augeášův chlev s.r.o.
- Radka Hájková, ESG and CSR project manager of the Rock for People festival & co-owner of Walden Press publishing house
14:20 - 14:30 Panel discussion: How is change born?
14:30 - 14:45 Petr Diviš, secretary of the Department of Physical Training at CZU
- CZU's achievements in the area of ??sustainability "20,000 litres a day into the sewer...??"
- Discussion; Q&A
14:45 - 15:00 Announcement of the winning teams of the student competition "CZU Campus Sustainability Challenge 2025 "
Conclusion of the CSR conference
